Internet - wide range of video and audio capabilities, interactive ads requires large files and time to load, effectiveness hard to gauge Yellow pages - excellent geographic coverage, long life span, always available competitive directories in many markets, difficult to keep up to dateį. Newspapers - covers local markets, quick ad placement, can be saved, quick consumer response, low cost competing with other paper features, short life span, poor color qualityĮ. Magazines - target specific audiences, high-quality color, can be saved, can convey complex messages long time to place ad, competing with other magazine features, high costĭ. Radio - target specific local audiences, ads placed quickly no visual element, short exposure, can't convey complex messagesĬ. Television - choice of large or specific audience, effective high cost, short exposure time, can't convey complex infoī.
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